My Top 4 Trend Forcasting Sites

The key to getting ahead in the fashion industry is staying ahead of the latest trends. This is small list of sites that offer insight into the worlds next big thing.

1.

WGSN is an online trend library founded in london. The website provides insights on the world latest trends and helps brands “create tomorrow”, offering signature forecasts 2 and 5 years ahead. The site provides services like consumer brand perceptions, to help gauge how the public sees your company. WGSN also compares the performance of your business to competitors, as well as break down what major trends mean for your business and how to properly adopt them This is an online presentation format, but you can also interact with WGSN in person at their global summit.

2.

We Connect Fashion is an online database that helps companies network, provides market research, and gives expert industry advice. This site provides A unique fashion search engine, giving you access to international showrooms. The WeConnect trend section has numerous free trend reports for quick answers relating to a particular season or category.

3.

The Doneger Group is a private consultation company geared toward providing innovative creative ideas to their clients based on a collection of fashion experts knowledge of the industry. The Doneger Weekly is a email blast that includes sections labeled "the look", "inspire", and "what we’re reading and looking ahead". Services listed on the site include forecasting, consumer insights, market + retail direction, and customized marketing strategies.

4.

Fashion Snoops is a consulting team that gives their clients the tools and information to utilize global trends an cultural shifts to their advantage. They offer services like Early Trend Forecasting, Culture-to-product Trend Alignment, Innovation Consulting, and more. They also offer a newsletter that includes trend reports and the weekly Top 5. In addition to online they also host events for trend immersion.